Thursday, January 15, 2009
Red Hat
Posted by Sagar's World at 5:41 AM 0 comments
Labels: Etymology under study
Mercedes
The name, Mercedes, later was used to represent DMG in another new brand name, Mercedes-Benz, created in 1926 when it was applied to all vehicles produced by the new company, Daimler-Benz AG, resulting from the merger of Benz & Cie. and Daimler Motoren Gesellschaft in that year. The last name of Karl Benz was retained in the new brand, but since DMG had sold exclusive licences to foreign companies, they couldn't use the name of their founder, Daimler, legally in all countries and decided to use the name of their most popular model. Since Jellinek was a member of the board of directors by the time of the merger, the name was promoted for continued good luck to the new company.
Posted by Sagar's World at 5:32 AM 0 comments
Labels: Etymology under study
McDonald's
With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
Posted by Sagar's World at 5:25 AM 0 comments
Labels: Etymology under study
Xerox
Xerox was named from xerography, a word derived from the Greek xeros (dry) and graphos (writing). Xerox was founded in 1906 in Rochester, New York as "The Haloid Company", which originally manufactured photographic paper and equipment. The company subsequently changed its name to "Haloid Xerox" in 1958 and then simply "Xerox" in 1961. The company came to prominence in 1959 with the introduction of the first plain paper photocopier using the process of xerography (electrophotography) developed by Chester Carlson, the Xerox 914. The 914 was so popular that by the end of 1961, Xerox had almost $60 million in revenue. By 1965, revenues leaped to over $500 million. Before releasing the 914, Xerox had also introduced the first xerographic printer, the "Copyflo" in 1955.
The word "xerox" is commonly used as a synonym for "photocopy" (both as a noun and a verb) in many areas. Though both are common, the company does not condone such uses of its trademark, and is particularly concerned about the ongoing use of Xerox as a verb as this places the trademark in danger of being declared a generic word by the courts. The company is engaged in an ongoing advertising and media campaign to convince the public that Xerox should not be used as a verb.
Posted by Sagar's World at 5:18 AM 0 comments
Labels: Etymology under study
20th Century Fox
Schenck was President of 20th Century while Zanuck was named Vice President in Charge of Production and Goetz served as vice-president. Successful from the very beginning, their 1934 production, The House of Rothschild was nominated for an Academy Award for Best Picture. In 1935, they produced the classic film Les Miserables, from Victor Hugo's novel, which was also nominated for Best Picture. Legend has it that the new independent took a detour straight into the major studio camp when Zanuck became outraged by United Artists' refusal to reward Twentieth Century with UA stock. Schenck, who had been a UA stockholder for over ten years, resigned from United Artists in protest of the shoddy treatment of Twentieth Century, and Zanuck began discussions with other distributors which led to talks with the floundering giant, Fox.
Posted by Sagar's World at 4:57 AM 0 comments
Labels: Etymology under study
Etymology
The word "etymology" comes from the Greek τυμολογία (etumologia) < τυμον (etumon), “‘true sense’” + -λογία (-logia), “‘study of’”, from λόγος (logos), "speech, oration, discourse, word". The Greek poet Pindar (b. approx. 522 BC) employed creative etymologies to flatter his patrons. Plutarch employed etymologies insecurely based on fancied resemblances in sounds. Isidore of Seville's Etymologiae was an encyclopedic tracing of "first things" that remained uncritically in use in Europe until the sixteenth century. Etymologicum genuinum is a grammatical encyclopedia edited at Constantinople in the ninth century, one of several similar Byzantine works. The fourteenth-century Legenda Aurea begins each vita of a saint with a fanciful excursus in the form of an etymology.
Posted by Sagar's World at 3:06 AM 0 comments
Labels: Etymology under study
Saturday, January 3, 2009
Etymology under study
Posted by Sagar's World at 6:10 AM 0 comments
Labels: Etymology under study